Bridging the AI Execution Gap in Travel

LOUISE STEVENS, VP MARKETING, WENRIX / NOVEMBER 28, 2025

The travel industry is racing towards an AI-powered future, but the real challenge isn’t conversation — it’s execution. Many companies have promised servicing automation in travel, but nobody’s delivered, reliably, at scale, and across all edge cases.

That’s why our launch of Wenrix DeepFlow resonated so strongly at Phocuswright. In a room full of the world’s leading OTAs and TMCs, DeepFlow didn’t just stand up to scrutiny—it won unanimous support from the judges and the audience, securing Runner Up for Innovation of the Year.

The message was clear: real, working AI—AI that removes friction, improves performance, and solves the inefficiencies the industry has tolerated for too long—isn’t a future state. It’s here.

If you want to see what closing the execution gap looks like in practice, watch Amir, our CEO’s, full presentation from the Phocuswright stage.